projects
Lee × Rena Takeshita
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/top_lee_renatakeshita.jpg)
overview
Campaign visual for Lee x Rena Takeshita collaboration item. The jeans for mature women. Not making it gorgeous but putting the sophisticated essence with lighting and high qualitied accessories. To express the atmosphere of spring / summer season and casual but mature taste, we used tropical plants.
Lee × Rena Takeshitaのコラボレーションアイテムためのキャンペーンビジュアル。 大人の女性向けのジーンズ。決して華美な見せ方はしないが、光や小物で上質な大人感を演出。 spring/summerの季節感や、カジュアルさも大人っぽさも感じられる、熱帯風の植栽にかこまれたビジュアルとした。
goal
- art direction
- graphic design
- web site design
- shooting direction
- アートディレクション
- グラフィックデザイン
- webサイトのデザイン
- 撮影ディレクション
team
art director : yoshio nakada , terminal Inc.
designer : marie endo / yuki shikaze , terminal Inc.
producer : yasuko isochi , terminal Inc.
photographer : bungo tsuchiya
cast : rena takeshita
hair&make up : YUMBOU copywriter : iri kimura
executions
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_02_0000.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_02_0001.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_02_0002.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_02_0003.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_02_0004.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_02_0005.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_02_0006.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_03_0000-1.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_03_0001-1.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_03_0002.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_03_0003.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_03_0004.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_03_0005.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_04_0001.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_04_0002.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_04_0003.jpg)
![](https://www.terminaldesign.jp/wps/wp-content/uploads/2022/08/lee_renatakeshita_04_0005.jpg)